{"id":66154,"date":"2025-07-18T10:20:09","date_gmt":"2025-07-18T02:20:09","guid":{"rendered":"https:\/\/ourdaysrecords.com\/boss\/?p=66154"},"modified":"2025-07-18T11:36:44","modified_gmt":"2025-07-18T03:36:44","slug":"%e8%a1%8c%e9%8a%b7%e6%bc%8f%e6%96%97%e6%98%af%e4%bb%80%e9%ba%bc","status":"publish","type":"post","link":"https:\/\/ourdaysrecords.com\/boss\/%e8%a1%8c%e9%8a%b7%e6%bc%8f%e6%96%97%e6%98%af%e4%bb%80%e9%ba%bc\/","title":{"rendered":"\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\uff1f3\u500b\u6b65\u9a5f\u898f\u5283\u4e00\u500b\u92b7\u552e\u6f0f\u6597!"},"content":{"rendered":"<p>\u4f60\u662f\u5426\u4e5f\u9047\u904e\u7528\u5fc3\u7d93\u71df\u793e\u7fa4\u5a92\u9ad4\uff0c\u7c89\u7d72\u6578\u770b\u8d77\u4f86\u4e0d\u932f\uff0c\u4f46\u8a62\u554f\u5ea6\u8ddf\u8a02\u55ae\u91cf\u537b\u4e0d\u6210\u6b63\u6bd4\uff1f\u6216\u662f\u82b1\u4e86\u4e00\u7b46\u9810\u7b97\u6295\u905e\u4ed8\u8cbb\u5ee3\u544a\uff0c\u5e36\u4f86\u4e86\u7db2\u7ad9\u6d41\u91cf\uff0c\u4f46\u4f7f\u7528\u8005\u901b\u4e00\u901b\u5c31\u96e2\u958b\uff0c\u4ec0\u9ebc\u4e5f\u6c92\u7559\u4e0b\uff1f<\/p>\n<p>\u5982\u679c\u9019\u4e9b\u5834\u666f\u8b93\u4f60\u611f\u5230\u719f\u6089\uff0c\u90a3\u9ebc\u4f60\u53ef\u80fd\u5ffd\u7565\u4e86\u4e00\u500b\u884c\u92b7\u9818\u57df\u6700\u6838\u5fc3\u3001\u4e5f\u6700\u91cd\u8981\u7684\u6982\u5ff5\u2014\u2014<b>\u884c\u92b7\u6f0f\u6597 (Marketing Funnel)<\/b><\/p>\n<p>\u8a31\u591a\u884c\u92b7\u65b0\u624b\u5e38\u72af\u7684\u932f\u8aa4\uff0c\u662f\u5c07\u6240\u6709\u529b\u6c23\u90fd\u82b1\u5728<strong>\u300c\u55ae\u9ede\u300d<\/strong>\u7684\u884c\u92b7\u6d3b\u52d5\u4e0a\uff0c\u4f8b\u5982<strong>\u300c\u8fa6\u4e00\u5834\u62bd\u734e\u300d\u3001\u300c\u6295\u4e00\u5247\u5ee3\u544a\u300d<\/strong>\uff0c\u537b\u6c92\u6709\u4e00\u500b\u6574\u9ad4\u7684\u7b56\u7565\u85cd\u5716\uff0c\u9019\u7bc7\u6587\u7ae0\u5c07\u70ba\u4f60\u6df1\u5165\u6dfa\u51fa\u5730\u89e3\u91cb<b>\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc<\/b>\uff0c\u4e26\u63d0\u4f9b\u4e00\u500b 3 \u6b65\u9a5f\u7684\u5be6\u7528\u6307\u5357\uff0c\u5e36\u4f60\u5f9e\u96f6\u958b\u59cb\uff0c\u898f\u5283\u51fa\u7b2c\u4e00\u500b\u771f\u6b63\u80fd\u5e36\u4f86\u8f49\u63db\u7684\u92b7\u552e\u6f0f\u6597<\/p>\n<p><strong>( \u25b6\ufe0f \u5ef6\u4f38\u95b1\u8b80\uff1a<span style=\"color: #0000ff\"><a style=\"color: #0000ff\" href=\"https:\/\/ourdaysrecords.com\/boss\/%e7%94%a8%e7%b6%b2%e7%ab%99%e5%a6%82%e4%bd%95%e5%90%b8%e5%bc%95%e5%ae%a2%e6%88%b6\/\">\u6709\u5be6\u529b\u537b\u6c92\u4eba\u770b\u898b\uff1f\u7528\u7db2\u7ad9\u5c55\u793a\u4f60\u7684\u5c08\u696d\uff0c\u5982\u4f55\u5438\u5f15\u5ba2\u6236\uff1f<\/a><\/span>\uff09<\/strong><\/p>\n<blockquote>\n<h6><strong>\ud83c\udf93<\/strong>\u4f60\u5c07\u6703\u5b78\u5230\uff1a\u4ec0\u9ebc\u662f\u884c\u92b7\u6f0f\u6597<br \/>\n<strong>\u23f0<\/strong>\u95b1\u8b80\u6642\u9593\uff1a7<strong>\u5206\u9418\ufe0f<\/strong><\/h6>\n<\/blockquote>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_82_2 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u5167\u5bb9\u76ee\u9304<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"\u986f\u793a\/\u96b1\u85cf\u5167\u5bb9\u76ee\u9304\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/ourdaysrecords.com\/boss\/%e8%a1%8c%e9%8a%b7%e6%bc%8f%e6%96%97%e6%98%af%e4%bb%80%e9%ba%bc\/#1_%E8%A1%8C%E9%8A%B7%E6%BC%8F%E6%96%97%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F%E4%B8%8D%E5%8F%AA_AIDA_%E9%82%A3%E9%BA%BC%E7%B0%A1%E5%96%AE\" >1. \u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\uff1f\u4e0d\u53ea AIDA \u90a3\u9ebc\u7c21\u55ae<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/ourdaysrecords.com\/boss\/%e8%a1%8c%e9%8a%b7%e6%bc%8f%e6%96%97%e6%98%af%e4%bb%80%e9%ba%bc\/#11TOFU_Top_of_the_Funnel_%E2%80%93_%E6%BC%8F%E6%96%97%E9%A0%82%E5%B1%A4%EF%BC%9A%E8%A7%B8%E5%8F%8A%E8%88%87%E5%90%B8%E5%BC%95\" >1.1TOFU (Top of the Funnel) &#8211; \u6f0f\u6597\u9802\u5c64\uff1a\u89f8\u53ca\u8207\u5438\u5f15<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/ourdaysrecords.com\/boss\/%e8%a1%8c%e9%8a%b7%e6%bc%8f%e6%96%97%e6%98%af%e4%bb%80%e9%ba%bc\/#12MOFU_Middle_of_the_Funnel_%E2%80%93_%E6%BC%8F%E6%96%97%E4%B8%AD%E5%B1%A4%EF%BC%9A%E4%BA%92%E5%8B%95%E8%88%87%E5%9F%B9%E8%82%B2\" >1.2MOFU (Middle of the Funnel) &#8211; \u6f0f\u6597\u4e2d\u5c64\uff1a\u4e92\u52d5\u8207\u57f9\u80b2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/ourdaysrecords.com\/boss\/%e8%a1%8c%e9%8a%b7%e6%bc%8f%e6%96%97%e6%98%af%e4%bb%80%e9%ba%bc\/#13BOFU_Bottom_of_the_Funnel_%E2%80%93_%E6%BC%8F%E6%96%97%E5%BA%95%E5%B1%A4%EF%BC%9A%E8%BD%89%E6%8F%9B%E8%88%87%E6%88%90%E4%BA%A4\" >1.3BOFU (Bottom of the Funnel) &#8211; \u6f0f\u6597\u5e95\u5c64\uff1a\u8f49\u63db\u8207\u6210\u4ea4<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/ourdaysrecords.com\/boss\/%e8%a1%8c%e9%8a%b7%e6%bc%8f%e6%96%97%e6%98%af%e4%bb%80%e9%ba%bc\/#2_%E4%B8%89%E5%80%8B%E6%AD%A5%E9%A9%9F%EF%BC%8C%E8%A6%8F%E5%8A%83%E4%BD%A0%E7%9A%84%E7%AC%AC%E4%B8%80%E5%80%8B%E9%AB%98%E8%BD%89%E6%8F%9B%E9%8A%B7%E5%94%AE%E6%BC%8F%E6%96%97\" >2. \u4e09\u500b\u6b65\u9a5f\uff0c\u898f\u5283\u4f60\u7684\u7b2c\u4e00\u500b\u9ad8\u8f49\u63db\u92b7\u552e\u6f0f\u6597<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/ourdaysrecords.com\/boss\/%e8%a1%8c%e9%8a%b7%e6%bc%8f%e6%96%97%e6%98%af%e4%bb%80%e9%ba%bc\/#21%E3%80%90%E5%AE%9A%E7%BE%A9%E7%9B%AE%E6%A8%99%E3%80%91%E7%82%BA%E4%BD%A0%E7%9A%84%E6%BC%8F%E6%96%97%E5%90%84%E9%9A%8E%E6%AE%B5%E8%A8%AD%E5%AE%9A%E5%85%B7%E9%AB%94_KPI\" >2.1\u3010\u5b9a\u7fa9\u76ee\u6a19\u3011\u70ba\u4f60\u7684\u6f0f\u6597\u5404\u968e\u6bb5\u8a2d\u5b9a\u5177\u9ad4 KPI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/ourdaysrecords.com\/boss\/%e8%a1%8c%e9%8a%b7%e6%bc%8f%e6%96%97%e6%98%af%e4%bb%80%e9%ba%bc\/#22_%E3%80%90%E5%85%A7%E5%AE%B9%E4%BD%88%E5%B1%80%E3%80%91%E5%9C%A8%E5%B0%8D%E7%9A%84%E6%99%82%E6%A9%9F%EF%BC%8C%E7%94%A8%E5%B0%8D%E7%9A%84%E5%85%A7%E5%AE%B9%E8%A7%B8%E5%8F%8A%E9%A1%A7%E5%AE%A2\" >2.2 \u3010\u5167\u5bb9\u4f48\u5c40\u3011\u5728\u5c0d\u7684\u6642\u6a5f\uff0c\u7528\u5c0d\u7684\u5167\u5bb9\u89f8\u53ca\u9867\u5ba2<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/ourdaysrecords.com\/boss\/%e8%a1%8c%e9%8a%b7%e6%bc%8f%e6%96%97%e6%98%af%e4%bb%80%e9%ba%bc\/#23%E3%80%90%E8%BF%BD%E8%B9%A4%E8%88%87%E5%84%AA%E5%8C%96%E3%80%91%E8%AE%93%E6%95%B8%E6%93%9A%E8%AA%AA%E8%A9%B1%EF%BC%8C%E6%89%BE%E5%87%BA%E6%BC%8F%E6%96%97%E7%A0%B4%E5%8F%A3\" >2.3\u3010\u8ffd\u8e64\u8207\u512a\u5316\u3011\u8b93\u6578\u64da\u8aaa\u8a71\uff0c\u627e\u51fa\u6f0f\u6597\u7834\u53e3<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/ourdaysrecords.com\/boss\/%e8%a1%8c%e9%8a%b7%e6%bc%8f%e6%96%97%e6%98%af%e4%bb%80%e9%ba%bc\/#3_%E5%AF%A6%E6%88%B0%E6%BC%94%E7%B7%B4%EF%BC%9A%E4%B8%80%E5%80%8B%E7%B7%9A%E4%B8%8A%E8%AA%B2%E7%A8%8B%E8%80%81%E5%B8%AB%E5%A6%82%E4%BD%95%E6%87%89%E7%94%A8%E8%A1%8C%E9%8A%B7%E6%BC%8F%E6%96%97%EF%BC%9F\" >3. \u5be6\u6230\u6f14\u7df4\uff1a\u4e00\u500b\u7dda\u4e0a\u8ab2\u7a0b\u8001\u5e2b\u5982\u4f55\u61c9\u7528\u884c\u92b7\u6f0f\u6597\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/ourdaysrecords.com\/boss\/%e8%a1%8c%e9%8a%b7%e6%bc%8f%e6%96%97%e6%98%af%e4%bb%80%e9%ba%bc\/#4_%E7%B5%90%E8%AB%96%EF%BC%9A%E4%BD%A0%E7%9A%84%E8%A1%8C%E9%8A%B7%E4%B8%8D%E5%86%8D%E6%98%AF%E7%9E%8E%E5%BF%99\" >4. \u7d50\u8ad6\uff1a\u4f60\u7684\u884c\u92b7\u4e0d\u518d\u662f\u778e\u5fd9<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/ourdaysrecords.com\/boss\/%e8%a1%8c%e9%8a%b7%e6%bc%8f%e6%96%97%e6%98%af%e4%bb%80%e9%ba%bc\/#%E6%9C%80%E5%BE%8C%E7%AB%99%E9%95%B7%E6%83%B3%E8%B7%9F%E4%BD%A0%E8%AA%AA%E2%80%A6%E6%83%B3%E5%B0%87%E3%80%8C%E6%BC%8F%E6%96%97%E7%90%86%E8%AB%96%E3%80%8D%E8%AE%8A%E6%88%90%E3%80%8C%E9%8A%80%E8%A1%8C%E5%AD%98%E6%AC%BE%E3%80%8D%E5%97%8E%EF%BC%9F\" >\u6700\u5f8c\u7ad9\u9577\u60f3\u8ddf\u4f60\u8aaa&#8230;\u60f3\u5c07\u300c\u6f0f\u6597\u7406\u8ad6\u300d\u8b8a\u6210\u300c\u9280\u884c\u5b58\u6b3e\u300d\u55ce\uff1f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/ourdaysrecords.com\/boss\/%e8%a1%8c%e9%8a%b7%e6%bc%8f%e6%96%97%e6%98%af%e4%bb%80%e9%ba%bc\/#%E3%80%90%E6%B5%81%E9%87%8F%E9%80%9F%E6%88%90%E7%8F%AD%E3%80%91%E8%8A%B1_1_%E5%85%83%E8%B3%BA_10_%E5%85%83%E7%9A%84%E5%BB%A3%E5%91%8A%E5%AF%A6%E6%88%B0%E8%AA%B2\" >\u3010\u6d41\u91cf\u901f\u6210\u73ed\u3011\u82b1 1 \u5143\u8cfa 10 \u5143\u7684\u5ee3\u544a\u5be6\u6230\u8ab2<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/ourdaysrecords.com\/boss\/%e8%a1%8c%e9%8a%b7%e6%bc%8f%e6%96%97%e6%98%af%e4%bb%80%e9%ba%bc\/#%E5%88%A5%E5%86%8D%E7%8C%9C%E4%BA%86%EF%BC%8C%E4%BE%86%E7%9C%8B%E7%9C%9F%E5%AF%A6%E6%95%B8%E6%93%9A%EF%BC%9A\" >\u5225\u518d\u731c\u4e86\uff0c\u4f86\u770b\u771f\u5be6\u6578\u64da\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/ourdaysrecords.com\/boss\/%e8%a1%8c%e9%8a%b7%e6%bc%8f%e6%96%97%e6%98%af%e4%bb%80%e9%ba%bc\/#%E9%80%99_10_%E5%B0%8F%E6%99%82%E7%9A%84%E8%AA%B2%E7%A8%8B%EF%BC%8C%E4%BD%A0%E5%B0%87%E7%8D%B2%E5%BE%97%EF%BC%9A\" >\u9019 10 \u5c0f\u6642\u7684\u8ab2\u7a0b\uff0c\u4f60\u5c07\u7372\u5f97\uff1a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/ourdaysrecords.com\/boss\/%e8%a1%8c%e9%8a%b7%e6%bc%8f%e6%96%97%e6%98%af%e4%bb%80%e9%ba%bc\/#%E7%8F%BE%E5%9C%A8%EF%BC%8C%E8%BC%AA%E5%88%B0%E4%BD%A0%E4%BA%86\" >\u73fe\u5728\uff0c\u8f2a\u5230\u4f60\u4e86<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_%E8%A1%8C%E9%8A%B7%E6%BC%8F%E6%96%97%E6%98%AF%E4%BB%80%E9%BA%BC%EF%BC%9F%E4%B8%8D%E5%8F%AA_AIDA_%E9%82%A3%E9%BA%BC%E7%B0%A1%E5%96%AE\"><\/span><strong>1. \u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\uff1f\u4e0d\u53ea AIDA \u90a3\u9ebc\u7c21\u55ae<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-66165\" src=\"https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/The_Purchase_Funnel.jpg\" alt=\"\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc funell2\" width=\"2113\" height=\"1732\" srcset=\"https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/The_Purchase_Funnel.jpg 2113w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/The_Purchase_Funnel-600x492.jpg 600w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/The_Purchase_Funnel-1200x984.jpg 1200w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/The_Purchase_Funnel-768x630.jpg 768w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/The_Purchase_Funnel-1536x1259.jpg 1536w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/The_Purchase_Funnel-2048x1679.jpg 2048w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/The_Purchase_Funnel-1500x1230.jpg 1500w\" sizes=\"(max-width: 2113px) 100vw, 2113px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>( \u25b6\ufe0f \u5ef6\u4f38\u95b1\u8b80\uff1a<span style=\"color: #0000ff\"><a style=\"color: #0000ff\" href=\"https:\/\/en.wikipedia.org\/wiki\/Purchase_funnel\" target=\"_blank\" rel=\"noopener\">Purchase funnel &#8211; Wiki<\/a><\/span>\uff09<\/strong><\/p>\n<p><b>\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\u610f\u601d<\/b>\u5462\uff1f\u7c21\u55ae\u4f86\u8aaa<\/p>\n<blockquote>\n<h6>\u884c\u92b7\u6f0f\u6597\u662f\u4e00\u500b\u63cf\u7e6a\u9867\u5ba2\u5f9e\u300c<strong>\u7b2c\u4e00\u6b21\u8a8d\u8b58\u4f60\u300d<\/strong>\u5230<strong>\u300c\u6700\u7d42\u5b8c\u6210\u8cfc\u8cb7\u300d<\/strong>\u6574\u500b\u65c5\u7a0b\u7684\u6a21\u578b<\/h6>\n<\/blockquote>\n<p>\u5b83\u4e4b\u6240\u4ee5\u88ab\u7a31\u70ba\u300c\u6f0f\u6597\u300d\uff0c\u662f\u56e0\u70ba\u5728\u9019\u500b\u904e\u7a0b\u4e2d\uff0c\u4eba\u6578\u6703\u50cf\u6f0f\u6597\u4e00\u6a23\uff0c\u5f9e\u4e0a\u5c64\u7684\u5927\u91cf\u6f5b\u5728\u53d7\u773e\uff0c\u5c64\u5c64\u7be9\u9078\u3001\u904e\u6ffe\uff0c\u6700\u7d42\u53ea\u5269\u4e0b\u5c11\u6578\u5b8c\u6210\u8cfc\u8cb7\u7684\u5fe0\u5be6\u9867\u5ba2<\/p>\n<p>\u6216\u8a31\u4f60\u807d\u904e\u50b3\u7d71\u7684 <strong>AIDA \u6a21\u578b\uff08Awareness \u89ba\u5bdf\u3001Interest \u8208\u8da3\u3001Desire \u617e\u671b\u3001Action \u884c\u52d5\uff09<\/strong>\uff0c\u9019\u78ba\u5be6\u662f\u884c\u92b7\u6f0f\u6597\u7684\u7d93\u5178\u7406\u8ad6\uff0c\u4f46\u70ba\u4e86\u8b93\u65b0\u624b\u66f4\u5bb9\u6613\u898f\u5283\u8207\u57f7\u884c\uff0c\u6211\u5011\u53ef\u4ee5\u7528\u4e00\u500b\u66f4\u73fe\u4ee3\u3001\u66f4\u76f4\u89c0\u7684\u6846\u67b6\u4f86\u7406\u89e3<\/p>\n<p><b>TOFU \/ MOFU \/ BOFU<\/b><\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-66164\" src=\"https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/original-1.png\" alt=\"\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc funnel2\" width=\"1009\" height=\"640\" srcset=\"https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/original-1.png 1009w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/original-1-600x381.png 600w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/original-1-768x487.png 768w\" sizes=\"(max-width: 1009px) 100vw, 1009px\" \/><\/p>\n<p><strong>( \u25b6\ufe0f \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.semrush.com\/blog\/marketing-funnel\/\" target=\"_blank\" rel=\"noopener\">The Marketing Funnel: What It Is &amp; How It Works <\/a>\uff09<\/strong><\/p>\n<ul>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"11TOFU_Top_of_the_Funnel_%E2%80%93_%E6%BC%8F%E6%96%97%E9%A0%82%E5%B1%A4%EF%BC%9A%E8%A7%B8%E5%8F%8A%E8%88%87%E5%90%B8%E5%BC%95\"><\/span><b>1.1TOFU (Top of the Funnel) &#8211; \u6f0f\u6597\u9802\u5c64\uff1a\u89f8\u53ca\u8207\u5438\u5f15<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><b>\u76ee\u6a19\uff1a<\/b> \u8b93<strong>\u300c\u4e0d\u77e5\u9053\u4f60\u300d<\/strong>\u7684\u5ee3\u5927\u6f5b\u5728\u53d7\u773e\uff0c\u7b2c\u4e00\u6b21\u770b\u898b\u4f60\u3001\u8a8d\u8b58\u4f60\uff0c\u9019\u500b\u968e\u6bb5\u7684\u91cd\u9ede\u662f<strong>\u300c\u5ba2\u6236\u958b\u767c\u300d<\/strong>\uff0c\u6211\u5011\u8981\u76e1\u53ef\u80fd\u5730\u5438\u5f15\u5927\u91cf\u4e14\u7cbe\u6e96\u7684<b>\u6d41\u91cf<\/b><\/li>\n<li><b>\u5c0d\u8c61\uff1a<\/b> \u5c0d\u7279\u5b9a\u8b70\u984c\u6709\u8208\u8da3\uff0c\u4f46\u9084\u4e0d\u8a8d\u8b58\u4f60\u7684\u54c1\u724c\u6216\u89e3\u6c7a\u65b9\u6848\u7684\u964c\u751f\u4eba<\/li>\n<li><b>\u5e38\u898b\u5de5\u5177\uff1a<\/b> SEO \u512a\u5316\u3001\u90e8\u843d\u683c\u6587\u7ae0\u3001\u793e\u7fa4\u5a92\u9ad4\u5167\u5bb9\u3001\u77ed\u5f71\u97f3\u3001Podcast<\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"12MOFU_Middle_of_the_Funnel_%E2%80%93_%E6%BC%8F%E6%96%97%E4%B8%AD%E5%B1%A4%EF%BC%9A%E4%BA%92%E5%8B%95%E8%88%87%E5%9F%B9%E8%82%B2\"><\/span><b>1.2MOFU (Middle of the Funnel) &#8211; \u6f0f\u6597\u4e2d\u5c64\uff1a\u4e92\u52d5\u8207\u57f9\u80b2<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><b>\u76ee\u6a19\uff1a<\/b> \u5c07\u9802\u5c64\u5438\u5f15\u4f86\u7684\u6d41\u91cf\uff0c\u8f49\u8b8a\u70ba\u53ef\u4ee5\u6301\u7e8c\u6e9d\u901a\u7684\u300c<b>\u6f5b\u5728\u9867\u5ba2 (Lead)<\/b>\u300d\uff0c\u4f60\u9700\u8981\u63d0\u4f9b\u50f9\u503c\uff0c\u8207\u4ed6\u5011\u5efa\u7acb\u4fe1\u4efb\u611f<\/li>\n<li><b>\u5c0d\u8c61\uff1a<\/b> \u5df2\u7d93\u8a8d\u8b58\u4f60\uff0c\u4e26\u958b\u59cb\u5c0d\u4f60\u7684\u7522\u54c1\/\u670d\u52d9\u7522\u751f\u8208\u8da3\u7684\u8a2a\u5ba2<\/li>\n<li><b>\u5e38\u898b\u5de5\u5177\uff1a<\/b> \u96fb\u5b50\u66f8\/\u6307\u5357\u4e0b\u8f09\u3001\u6848\u4f8b\u5206\u6790\u3001<b>\u96fb\u5b50\u90f5\u4ef6\u884c\u92b7 (Email Marketing)<\/b><\/li>\n<\/ul>\n<\/li>\n<li>\n<h3><span class=\"ez-toc-section\" id=\"13BOFU_Bottom_of_the_Funnel_%E2%80%93_%E6%BC%8F%E6%96%97%E5%BA%95%E5%B1%A4%EF%BC%9A%E8%BD%89%E6%8F%9B%E8%88%87%E6%88%90%E4%BA%A4\"><\/span><b>1.3BOFU (Bottom of the Funnel) &#8211; \u6f0f\u6597\u5e95\u5c64\uff1a\u8f49\u63db\u8207\u6210\u4ea4<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><b>\u76ee\u6a19\uff1a<\/b> \u6700\u5f8c\u7684\u81e8\u9580\u4e00\u8173\uff0c\u8b93\u5df2\u7d93\u9ad8\u5ea6\u4fe1\u4efb\u4f60\u7684\u6f5b\u5728\u9867\u5ba2\uff0c\u505a\u51fa\u6700\u7d42\u7684\u8cfc\u8cb7\u6c7a\u7b56\uff0c\u9019\u500b\u968e\u6bb5\u7684\u95dc\u9375\u662f\u964d\u4f4e\u7591\u616e\uff0c\u4e26\u63d0\u4f9b\u660e\u78ba\u7684<b>\u884c\u52d5\u547c\u7c72 (Call to Action)<\/b><\/li>\n<li><b>\u5c0d\u8c61\uff1a<\/b> \u5df2\u7d93\u6e96\u5099\u597d\u8981\u89e3\u6c7a\u554f\u984c\uff0c\u6b63\u5728\u6bd4\u8f03\u4e0d\u540c\u65b9\u6848\u7684\u6e96\u9867\u5ba2<\/li>\n<li><b>\u5e38\u898b\u5de5\u5177\uff1a<\/b> \u7522\u54c1\u8a66\u7528\/\u8a66\u807d\u3001\u514d\u8cbb\u8aee\u8a62\u3001\u5ba2\u6236\u898b\u8b49\u3001\u9650\u6642\u512a\u60e0\u3001<b>\u518d\u884c\u92b7 (Retargeting)<\/b> \u5ee3\u544a<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u7406\u89e3\u9019\u500b\u6846\u67b6\uff0c\u662f\u898f\u5283\u4e00\u5207\u884c\u92b7\u6d3b\u52d5\u7684\u57fa\u790e\uff0c\u4f60\u505a\u7684\u6bcf\u4e00\u4ef6\u4e8b\uff0c\u90fd\u61c9\u8a72\u6e05\u695a\u5730\u77e5\u9053\u5b83\u662f\u70ba\u4e86\u6f0f\u6597\u7684\u54ea\u4e00\u500b\u968e\u6bb5\u670d\u52d9<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"2_%E4%B8%89%E5%80%8B%E6%AD%A5%E9%A9%9F%EF%BC%8C%E8%A6%8F%E5%8A%83%E4%BD%A0%E7%9A%84%E7%AC%AC%E4%B8%80%E5%80%8B%E9%AB%98%E8%BD%89%E6%8F%9B%E9%8A%B7%E5%94%AE%E6%BC%8F%E6%96%97\"><\/span><strong>2. \u4e09\u500b\u6b65\u9a5f\uff0c\u898f\u5283\u4f60\u7684\u7b2c\u4e00\u500b\u9ad8\u8f49\u63db\u92b7\u552e\u6f0f\u6597<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-66162\" src=\"https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/FunnelS-M-L-936x936Pxl-Red-1.webp\" alt=\"\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc funnel\" width=\"936\" height=\"936\" srcset=\"https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/FunnelS-M-L-936x936Pxl-Red-1.webp 936w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/FunnelS-M-L-936x936Pxl-Red-1-600x600.webp 600w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/FunnelS-M-L-936x936Pxl-Red-1-180x180.webp 180w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/FunnelS-M-L-936x936Pxl-Red-1-768x768.webp 768w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/FunnelS-M-L-936x936Pxl-Red-1-300x300.webp 300w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/FunnelS-M-L-936x936Pxl-Red-1-100x100.webp 100w\" sizes=\"(max-width: 936px) 100vw, 936px\" \/><\/p>\n<p>\u7406\u8ad6\u5f88\u68d2\uff0c\u4f46<b>\u8981\u600e\u9ebc\u7528\u884c\u92b7\u6f0f\u6597<\/b>\u4f86\u5be6\u969b\u64cd\u4f5c\u5462\uff1f\u5225\u64d4\u5fc3\uff0c\u63a5\u4e0b\u4f86\u7684 3 \u500b\u6b65\u9a5f\uff0c\u5c07\u5e36\u4f60\u4e00\u6b65\u6b65\u5efa\u7acb\u5c6c\u65bc\u81ea\u5df1\u7684\u7b56\u7565<\/p>\n<h3><span class=\"ez-toc-section\" id=\"21%E3%80%90%E5%AE%9A%E7%BE%A9%E7%9B%AE%E6%A8%99%E3%80%91%E7%82%BA%E4%BD%A0%E7%9A%84%E6%BC%8F%E6%96%97%E5%90%84%E9%9A%8E%E6%AE%B5%E8%A8%AD%E5%AE%9A%E5%85%B7%E9%AB%94_KPI\"><\/span><strong>2.1\u3010\u5b9a\u7fa9\u76ee\u6a19\u3011\u70ba\u4f60\u7684\u6f0f\u6597\u5404\u968e\u6bb5\u8a2d\u5b9a\u5177\u9ad4 KPI<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u5728\u6295\u5165\u8cc7\u6e90\u4e4b\u524d\uff0c\u4f60\u5fc5\u9808\u5148\u5b9a\u7fa9\u300c\u6210\u529f\u300d\u7684\u6a23\u8c8c<\/p>\n<ul>\n<li>\n<h4><b>TOFU \u968e\u6bb5 KPI\uff1a<\/b> \u4f60\u7684\u76ee\u6a19\u662f\u6700\u5927\u5316\u66dd\u5149\u53ef\u4ee5\u8a2d\u5b9a\u7684\u6307\u6a19\u5305\u542b\uff1a<\/h4>\n<ul>\n<li>\u7db2\u7ad9\u8a2a\u5ba2\u6578 (\u50cf\u662f&#8230; \u6bcf\u6708\u900f\u904e\u90e8\u843d\u683c\u6587\u7ae0\u5e36\u4f86 5,000 \u500b\u4e0d\u91cd\u8907\u8a2a\u5ba2)<\/li>\n<li>\u793e\u7fa4\u5a92\u9ad4\u89f8\u53ca\u4eba\u6578<\/li>\n<li>\u5f71\u7247\u89c0\u770b\u6b21\u6578<\/li>\n<\/ul>\n<\/li>\n<li>\n<h4><b>MOFU \u968e\u6bb5 KPI\uff1a<\/b> \u4f60\u7684\u76ee\u6a19\u662f\u7372\u53d6\u540d\u55ae\u53ef\u4ee5\u8a2d\u5b9a\u7684\u6307\u6a19\u5305\u542b\uff1a<\/h4>\n<ul>\n<li>\u96fb\u5b50\u66f8\u4e0b\u8f09\u6b21\u6578<\/li>\n<li>\u96fb\u5b50\u5831\u8a02\u95b1\u6578 (\u50cf\u662f&#8230; \u6bcf\u6708\u65b0\u589e 200 \u4f4d\u8a02\u95b1\u8005)<\/li>\n<li><b>\u8f49\u63db\u7387<\/b> (\u50cf\u662f&#8230; \u7db2\u7ad9\u8a2a\u5ba2\u4e2d\uff0c\u6709 3% \u7684\u4eba\u6703\u7559\u4e0b\u806f\u7d61\u8cc7\u8a0a)<\/li>\n<\/ul>\n<\/li>\n<li>\n<h4><b>BOFU \u968e\u6bb5 KPI\uff1a<\/b> \u4f60\u7684\u76ee\u6a19\u662f\u71df\u6536\u53ef\u4ee5\u8a2d\u5b9a\u7684\u6307\u6a19\u5305\u542b\uff1a<\/h4>\n<ul>\n<li>\u92b7\u552e\u7b46\u6578\u6216\u7e3d\u91d1\u984d (\u50cf\u662f&#8230; \u6bcf\u6708\u7522\u751f 30 \u7b46\u8a02\u55ae)<\/li>\n<li>\u670d\u52d9\u8aee\u8a62\u9810\u7d04\u6578<\/li>\n<li>\u8cfc\u8cb7\u8f49\u63db\u7387 (\u50cf\u662f&#8230; \u9032\u5165\u7d50\u5e33\u9801\u7684\u4eba\u4e2d\uff0c\u6709 40% \u5b8c\u6210\u4ed8\u6b3e)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<blockquote>\n<h6><strong>\u8acb\u8a2d\u5b9a\u5177\u9ad4\u7684\u6578\u5b57\uff0c\u8b93\u4f60\u5f8c\u7e8c\u7684\u512a\u5316\u6709\u6191\u6709\u64da<\/strong><\/h6>\n<\/blockquote>\n<h3><span class=\"ez-toc-section\" id=\"22_%E3%80%90%E5%85%A7%E5%AE%B9%E4%BD%88%E5%B1%80%E3%80%91%E5%9C%A8%E5%B0%8D%E7%9A%84%E6%99%82%E6%A9%9F%EF%BC%8C%E7%94%A8%E5%B0%8D%E7%9A%84%E5%85%A7%E5%AE%B9%E8%A7%B8%E5%8F%8A%E9%A1%A7%E5%AE%A2\"><\/span><strong>2.2 \u3010\u5167\u5bb9\u4f48\u5c40\u3011\u5728\u5c0d\u7684\u6642\u6a5f\uff0c\u7528\u5c0d\u7684\u5167\u5bb9\u89f8\u53ca\u9867\u5ba2<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-66163\" src=\"https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/microsoft-365-oUbzU87d1Gc-unsplash-1.jpg\" alt=\"\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc bussiness\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/microsoft-365-oUbzU87d1Gc-unsplash-1.jpg 1920w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/microsoft-365-oUbzU87d1Gc-unsplash-1-600x400.jpg 600w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/microsoft-365-oUbzU87d1Gc-unsplash-1-1200x800.jpg 1200w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/microsoft-365-oUbzU87d1Gc-unsplash-1-768x512.jpg 768w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/microsoft-365-oUbzU87d1Gc-unsplash-1-1536x1024.jpg 1536w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/microsoft-365-oUbzU87d1Gc-unsplash-1-1500x1000.jpg 1500w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>\u5b9a\u7fa9\u597d\u76ee\u6a19\u5f8c\uff0c\u4f60\u9700\u8981\u898f\u5283\u7528\u4ec0\u9ebc\u300c\u8a98\u990c\u300d\u4f86\u5438\u5f15\u6bcf\u4e00\u5c64\u7684\u9867\u5ba2\uff0c\u9019\u5c31\u662f<b>\u5167\u5bb9\u884c\u92b7<\/b>\u8207\u884c\u92b7\u6f0f\u6597\u7d50\u5408\u7684\u5a01\u529b\u6240\u5728<\/p>\n<ul>\n<li>\n<h4><b>TOFU \u5167\u5bb9\u7b56\u7565\uff1a<\/b> \u88fd\u4f5c\u300c\u4f4e\u9580\u6abb\u3001\u9ad8\u50f9\u503c\u300d\u7684\u5167\u5bb9\uff0c\u89e3\u6c7a\u5927\u773e\u7684\u666e\u904d\u7591\u554f<\/h4>\n<ul>\n<li><b>\u7bc4\u4f8b\uff1a<\/b> \u5982\u679c\u4f60\u8ce3\u7684\u662f\u7406\u8ca1\u8ab2\u7a0b\uff0c\u53ef\u4ee5\u5beb\u4e00\u7bc7\u300c2025 \u5e74\u7d66\u65b0\u624b\u7684 5 \u500b\u88ab\u52d5\u6536\u5165\u9ede\u5b50\u300d\u7684\u90e8\u843d\u683c\u6587\u7ae0<\/li>\n<li>[\u5167\u90e8\u9023\u7d50\u5efa\u8b70\uff1a\u5167\u5bb9\u884c\u92b7\u5165\u9580\u6307\u5357\uff1a\u5f9e 0 \u5230 1 \u6253\u9020\u4f60\u7684\u54c1\u724c]<\/li>\n<\/ul>\n<\/li>\n<li>\n<h4><b>MOFU \u5167\u5bb9\u7b56\u7565\uff1a<\/b> \u63d0\u4f9b\u66f4\u6df1\u5165\u3001\u66f4\u5177\u9ad4\u7684\u300c\u89e3\u6c7a\u65b9\u6848\u300d\uff0c\u4ea4\u63db\u4f7f\u7528\u8005\u7684\u806f\u7d61\u65b9\u5f0f (\u901a\u5e38\u662f Email)<\/h4>\n<ul>\n<li><b>\u7bc4\u4f8b\uff1a<\/b> \u5728\u4e0a\u8ff0\u90e8\u843d\u683c\u6587\u7ae0\u7684\u7d50\u5c3e\uff0c\u63d0\u4f9b\u4e00\u4efd\u514d\u8cbb\u7684\u300c\u88ab\u52d5\u6536\u5165\u6aa2\u67e5\u8868\u8207\u5de5\u5177\u5305 (PDF)\u300d\uff0c\u5f15\u5c0e\u8b80\u8005\u7559\u4e0b Email \u4e0b\u8f09<\/li>\n<\/ul>\n<\/li>\n<li>\n<h4><b>BOFU \u5167\u5bb9\u7b56\u7565\uff1a<\/b> \u5c55\u73fe\u4f60\u7684\u5c08\u696d\u8207\u7522\u54c1\u7684\u7368\u7279\u50f9\u503c\uff0c\u6383\u9664\u6700\u5f8c\u7684\u8cfc\u8cb7\u7591\u616e<\/h4>\n<ul>\n<li><b>\u7bc4\u4f8b\uff1a<\/b> \u5c0d\u65bc\u4e0b\u8f09\u4e86\u6aa2\u67e5\u8868\u7684\u6f5b\u5728\u9867\u5ba2\uff0c\u900f\u904e Email \u81ea\u52d5\u5316\u5e8f\u5217\uff0c\u5bc4\u9001\u5b78\u54e1\u6210\u529f\u6848\u4f8b\u3001\u8ab2\u7a0b\u8a73\u7d30\u4ecb\u7d39\uff0c\u4e26\u5728\u6700\u5f8c\u63d0\u4f9b\u4e00\u500b\u300c\u65e9\u9ce5\u5831\u540d\u300d\u7684\u9650\u6642\u512a\u60e0\u9023\u7d50<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"23%E3%80%90%E8%BF%BD%E8%B9%A4%E8%88%87%E5%84%AA%E5%8C%96%E3%80%91%E8%AE%93%E6%95%B8%E6%93%9A%E8%AA%AA%E8%A9%B1%EF%BC%8C%E6%89%BE%E5%87%BA%E6%BC%8F%E6%96%97%E7%A0%B4%E5%8F%A3\"><\/span><strong>2.3\u3010\u8ffd\u8e64\u8207\u512a\u5316\u3011\u8b93\u6578\u64da\u8aaa\u8a71\uff0c\u627e\u51fa\u6f0f\u6597\u7834\u53e3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u4f60\u7684\u7b2c\u4e00\u500b\u6f0f\u6597\uff0c\u4e0d\u53ef\u80fd\u5b8c\u7f8e\uff0c\u771f\u6b63\u7684\u6210\u9577\u4f86\u81ea<strong>\u65bc\u6301\u7e8c\u7684\u6578\u64da\u5206\u6790\u8207\u512a\u5316\uff0c<\/strong>\u4f60\u9700\u8981\u50cf\u5075\u63a2\u4e00\u6a23\uff0c\u627e\u51fa\u662f\u54ea\u500b\u74b0\u7bc0\u300c\u6f0f\u300d\u5f97\u6700\u56b4\u91cd<\/p>\n<ul>\n<li><b>\u5206\u6790\u95dc\u9375\u8f49\u63db\u9ede\uff1a<\/b>\n<ul>\n<li><b>\u5f9e TOFU \u5230 MOFU\uff1a<\/b> \u6709\u591a\u5c11\u770b\u4e86\u90e8\u843d\u683c\u7684\u4eba\uff0c\u771f\u7684\u9ede\u64ca\u4e86\u4e0b\u8f09\u6309\u9215\uff1f\u5982\u679c\u9019\u500b\u6bd4\u4f8b\u5f88\u4f4e (\u4f8b\u5982\u4f4e\u65bc 1%)\uff0c\u53ef\u80fd\u4ee3\u8868\u4f60\u7684\u6587\u7ae0\u5167\u5bb9\u548c\u8a98\u990c (Lead Magnet) \u4e0d\u5920\u5438\u5f15\u4eba\uff0c\u6216\u662f\u884c\u52d5\u547c\u7c72\u4e0d\u5920\u660e\u986f<\/li>\n<li><b>\u5f9e MOFU \u5230 BOFU\uff1a<\/b> \u6709\u591a\u5c11\u4e0b\u8f09\u4e86 PDF \u7684\u4eba\uff0c\u6700\u5f8c\u9ede\u64ca\u4e86\u4f60\u7684\u8ab2\u7a0b\u92b7\u552e\u9801\uff1f\u5982\u679c\u6bd4\u4f8b\u5f88\u4f4e\uff0c\u53ef\u80fd\u4ee3\u8868\u4f60\u7684 Email \u57f9\u80b2\u5167\u5bb9\u4e0d\u5920\u6709\u8aaa\u670d\u529b\uff0c\u6216\u662f\u4fe1\u4efb\u611f\u9084\u6c92\u5efa\u7acb\u8d77\u4f86<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>\u4f7f\u7528 Google Analytics \u7b49\u5de5\u5177\uff0c\u4f60\u53ef\u4ee5\u6e05\u695a\u5730\u770b\u5230\u4f7f\u7528\u8005\u5728<b>\u9867\u5ba2\u65c5\u7a0b (Customer Journey)<\/b> \u4e2d\u7684\u54ea\u4e00\u6b65\u6d41\u5931\u4e86\uff0c\u6293\u51fa\u6d41\u5931\u7387\u6700\u9ad8\u7684\u90a3\u500b\u300c\u7834\u53e3\u300d\uff0c\u96c6\u4e2d\u706b\u529b\u53bb\u512a\u5316\u5b83\uff0c\u4f60\u7684\u6574\u9ad4\u8f49\u63db\u7387\u5c31\u6703\u6709\u986f\u8457\u63d0\u5347<\/p>\n<p><strong>( \u25b6\ufe0f \u5ef6\u4f38\u95b1\u8b80\uff1a<a href=\"https:\/\/www.sparkadigital.com\/7-types-of-common-lead-magnets\/\" target=\"_blank\" rel=\"noopener\">\u4ec0\u9ebc\u662fLead Magnet\uff1f7\u6b3eLead Magnet\u52a9\u4f60\u589e\u52a0\u92b7\u91cf<\/a>\uff09<\/strong><\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"3_%E5%AF%A6%E6%88%B0%E6%BC%94%E7%B7%B4%EF%BC%9A%E4%B8%80%E5%80%8B%E7%B7%9A%E4%B8%8A%E8%AA%B2%E7%A8%8B%E8%80%81%E5%B8%AB%E5%A6%82%E4%BD%95%E6%87%89%E7%94%A8%E8%A1%8C%E9%8A%B7%E6%BC%8F%E6%96%97%EF%BC%9F\"><\/span><strong>3. \u5be6\u6230\u6f14\u7df4\uff1a\u4e00\u500b\u7dda\u4e0a\u8ab2\u7a0b\u8001\u5e2b\u5982\u4f55\u61c9\u7528\u884c\u92b7\u6f0f\u6597\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-66161\" src=\"https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/fausto-sandoval-SJSotla5R3s-unsplash.jpg\" alt=\"\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc cellphone photograher\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/fausto-sandoval-SJSotla5R3s-unsplash.jpg 1920w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/fausto-sandoval-SJSotla5R3s-unsplash-600x400.jpg 600w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/fausto-sandoval-SJSotla5R3s-unsplash-1200x800.jpg 1200w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/fausto-sandoval-SJSotla5R3s-unsplash-768x512.jpg 768w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/fausto-sandoval-SJSotla5R3s-unsplash-1536x1024.jpg 1536w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/fausto-sandoval-SJSotla5R3s-unsplash-1500x1000.jpg 1500w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>\u8b93\u6211\u5011\u7528\u4e00\u500b\u5177\u9ad4\u6848\u4f8b\u300c\u5c0f\u5112\u8001\u5e2b\uff0c\u4e00\u4f4d\u60f3\u63a8\u5ee3\u300e\u624b\u6a5f\u651d\u5f71\u8ab2\u300f\u7684\u8001\u5e2b\u300d\u4f86\u7e3d\u7d50\u4ee5\u4e0a\u6b65\u9a5f<\/p>\n<ol start=\"1\">\n<li><b>TOFU (\u89f8\u53ca):<\/b> \u5728 Instagram \u548c\u90e8\u843d\u683c\u4e0a\uff0c\u6301\u7e8c\u767c\u5e03\u300c5 \u500b\u6280\u5de7\u8b93\u4f60\u7684\u7f8e\u98df\u7167\u66f4\u8a98\u4eba\u300d\u3001\u300c\u5982\u4f55\u7528\u624b\u6a5f\u62cd\u51fa\u96fb\u5f71\u611f\u591c\u666f\u300d\u7b49\u514d\u8cbb\u6559\u5b78\u5167\u5bb9\uff0c\u5438\u5f15\u5c0d\u624b\u6a5f\u651d\u5f71\u6709\u8208\u8da3\u7684\u7c89\u7d72\uff0c\u4f7f\u7528\u76f8\u95dc\u7684 <b>SEO<\/b> \u95dc\u9375\u5b57\uff0c\u8b93\u6f5b\u5728\u5b78\u751f\u80fd\u900f\u904e\u641c\u5c0b\u627e\u5f97\u5230<\/li>\n<li><b>MOFU (\u57f9\u80b2):<\/b> \u5728\u6bcf\u4e00\u7bc7\u5167\u5bb9\u7684\u7d50\u5c3e\uff0c\u5979\u90fd\u9080\u8acb\u8b80\u8005\u514d\u8cbb\u9818\u53d6\u4e00\u4efd\u300c\u624b\u6a5f\u651d\u5f71\u7d42\u6975\u69cb\u5716\u61f6\u4eba\u5305\u300d\uff0c\u53ea\u9700\u8981\u63d0\u4f9b Email \u5373\u53ef\uff0c\u4e00\u65e6\u6210\u70ba\u540d\u55ae\uff0c\u5979\u6703\u6bcf\u9031\u5bc4\u9001\u4e00\u5c01\u542b\u6709\u7368\u5bb6\u651d\u5f71\u6280\u5de7\u7684\u96fb\u5b50\u5831\uff0c\u8207\u5b78\u54e1\u5efa\u7acb\u95dc\u4fc2<\/li>\n<li><b>BOFU (\u8f49\u63db):<\/b> \u5728\u5efa\u7acb\u4e86\u4fe1\u4efb\u611f\u5f8c\uff0c\u5979\u5411\u9019\u4efd Email \u540d\u55ae\u5ba3\u5e03\uff0c\u5979\u7684\u300c\u624b\u6a5f\u651d\u5f71\u5be6\u6230\u7dda\u4e0a\u8ab2\u7a0b\u300d\u5c07\u958b\u653e\u5831\u540d\uff0c\u4e26\u63d0\u4f9b\u7d66\u540d\u55ae\u8a02\u95b1\u8005\u4e00\u500b\u5c08\u5c6c\u7684 9 \u6298\u512a\u60e0\u78bc\uff0c\u6709\u6548\u671f\u9650\u70ba 72 \u5c0f\u6642\uff0c\u9019\u81e8\u9580\u4e00\u8173\uff0c\u6210\u529f\u5730\u5c07\u6f5b\u5728\u9867\u5ba2\u8f49\u5316\u70ba\u4ed8\u8cbb\u5b78\u54e1<\/li>\n<\/ol>\n<p>\u9019\u5c31\u662f\u4e00\u500b\u5b8c\u6574\u3001\u5065\u5eb7\u4e14\u53ef\u6301\u7e8c\u512a\u5316\u7684\u92b7\u552e\u6f0f\u6597<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"4_%E7%B5%90%E8%AB%96%EF%BC%9A%E4%BD%A0%E7%9A%84%E8%A1%8C%E9%8A%B7%E4%B8%8D%E5%86%8D%E6%98%AF%E7%9E%8E%E5%BF%99\"><\/span><strong>4. \u7d50\u8ad6\uff1a\u4f60\u7684\u884c\u92b7\u4e0d\u518d\u662f\u778e\u5fd9<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-66166\" src=\"https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/vincent-abric-U-hvQ5MKjY-unsplash.jpg\" alt=\"\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc final\" width=\"1920\" height=\"1280\" srcset=\"https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/vincent-abric-U-hvQ5MKjY-unsplash.jpg 1920w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/vincent-abric-U-hvQ5MKjY-unsplash-600x400.jpg 600w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/vincent-abric-U-hvQ5MKjY-unsplash-1200x800.jpg 1200w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/vincent-abric-U-hvQ5MKjY-unsplash-768x512.jpg 768w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/vincent-abric-U-hvQ5MKjY-unsplash-1536x1024.jpg 1536w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/07\/vincent-abric-U-hvQ5MKjY-unsplash-1500x1000.jpg 1500w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p>\u73fe\u5728\u4f60\u61c9\u8a72\u5c0d<b>\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc<\/b>\u6709\u4e86\u66f4\u6df1\u523b\u4e14\u5be6\u969b\u7684\u7406\u89e3\uff0c\u5b83\u4e0d\u50c5\u662f\u4e00\u500b\u7406\u8ad6\u6a21\u578b\uff0c\u66f4\u662f\u4e00\u5957\u53ef\u4ee5\u6307\u5c0e\u4f60\u6240\u6709\u884c\u92b7\u6c7a\u7b56\u7684\u5be6\u6230\u85cd\u5716<\/p>\n<blockquote>\n<h6><strong>\u8a18\u4f4f\u4e09\u500b\u6838\u5fc3\u6b65\u9a5f\uff1a\u5b9a\u7fa9\u76ee\u6a19 KPI -&gt; \u4f48\u5c40\u5404\u5c64\u5167\u5bb9 -&gt; \u8ffd\u8e64\u6578\u64da\u512a\u5316<\/strong><\/h6>\n<\/blockquote>\n<p>\u5225\u518d\u628a\u9810\u7b97\u548c\u7cbe\u529b\u6d6a\u8cbb\u5728\u96f6\u6563\u7684\u884c\u92b7\u6d3b\u52d5\u4e0a\u4e86\uff0c\u5f9e\u4eca\u5929\u958b\u59cb\uff0c\u8a66\u8457\u756b\u51fa\u4f60\u7b2c\u4e00\u500b\u92b7\u552e\u6f0f\u6597\uff0c\u5373\u4f7f\u5b83\u5f88\u7c21\u55ae\uff0c\u9019\u5c07\u662f\u4f60\u5f9e\u884c\u92b7\u65b0\u624b\u9081\u5411\u5c08\u696d\u9ad8\u624b\uff0c\u7684\u5176\u4e2d\u4e00\u6b65<\/p>\n<hr \/>\n<h2><span class=\"ez-toc-section\" id=\"%E6%9C%80%E5%BE%8C%E7%AB%99%E9%95%B7%E6%83%B3%E8%B7%9F%E4%BD%A0%E8%AA%AA%E2%80%A6%E6%83%B3%E5%B0%87%E3%80%8C%E6%BC%8F%E6%96%97%E7%90%86%E8%AB%96%E3%80%8D%E8%AE%8A%E6%88%90%E3%80%8C%E9%8A%80%E8%A1%8C%E5%AD%98%E6%AC%BE%E3%80%8D%E5%97%8E%EF%BC%9F\"><\/span><strong>\u6700\u5f8c\u7ad9\u9577\u60f3\u8ddf\u4f60\u8aaa&#8230;\u60f3\u5c07\u300c\u6f0f\u6597\u7406\u8ad6\u300d\u8b8a\u6210\u300c\u9280\u884c\u5b58\u6b3e\u300d\u55ce\uff1f<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-37669\" src=\"https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/02\/Front-end-fix-4-scaled.jpg\" alt=\"\u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\" width=\"2560\" height=\"1438\" srcset=\"https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/02\/Front-end-fix-4-scaled.jpg 2560w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/02\/Front-end-fix-4-600x337.jpg 600w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/02\/Front-end-fix-4-1200x674.jpg 1200w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/02\/Front-end-fix-4-768x431.jpg 768w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/02\/Front-end-fix-4-1536x863.jpg 1536w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/02\/Front-end-fix-4-2048x1150.jpg 2048w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/02\/Front-end-fix-4-1500x842.jpg 1500w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/02\/Front-end-fix-4-89x50.jpg 89w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/p>\n<p>\u4f60\u5df2\u5b78\u6703\u884c\u92b7\u6f0f\u6597\u7684\u300c\u662f\u4ec0\u9ebc\u300d\u8207\u300c\u70ba\u4ec0\u9ebc\u300d\u4f46\u5f9e\u300c\u77e5\u9053\u300d\u5230\u300c\u505a\u5230\u300d\uff0c\u4e2d\u9593\u9084\u6709\u4e00\u6bb5\u8ddd\u96e2<\/p>\n<p>\u5982\u679c\u300c\u57f7\u884c\u300d\u6b63\u662f\u4f60\u5361\u4f4f\u7684\u5730\u65b9\uff0c\u9019\u5c07\u662f\u4f60\u628a\u77e5\u8b58\u8b8a\u73fe\u7684\u6700\u5f8c\u4e00\u5802\u8ab2<\/p>\n<h2><span class=\"ez-toc-section\" id=\"%E3%80%90%E6%B5%81%E9%87%8F%E9%80%9F%E6%88%90%E7%8F%AD%E3%80%91%E8%8A%B1_1_%E5%85%83%E8%B3%BA_10_%E5%85%83%E7%9A%84%E5%BB%A3%E5%91%8A%E5%AF%A6%E6%88%B0%E8%AA%B2\"><\/span>\u3010\u6d41\u91cf\u901f\u6210\u73ed\u3011\u82b1 1 \u5143\u8cfa 10 \u5143\u7684\u5ee3\u544a\u5be6\u6230\u8ab2<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>\u55e8\uff0c\u6211\u662f\u963f\u8f1d\u3002\u6211\u66fe\u8ddf\u4f60\u4e00\u6a23\uff0c\u5728\u5ee3\u544a\u4e0a\u4e82\u82b1\u9322\u3001\u89ba\u5f97\u614c\u5f35<\/p>\n<p>\u4f46\u6211\u5f8c\u4f86\u6dec\u934a\u51fa\u4e00\u5957\u7cfb\u7d71\uff0c\u9760\u8457\u300cMeta \u5ee3\u544a + Google \u95dc\u9375\u5b57 + SEO\u300d<b>\u4e09\u4f4d\u4e00\u9ad4\u6230\u8853\uff0c\u5c07\u6211\u7684\u500b\u4eba\u54c1\u724c\u300c\u97f3\u6a02\u88fd\u4f5c\u8ab2\u300d\uff0c\u505a\u5230\u4e86<\/b>\u88ab\u52d5\u6708\u6536\u8d85\u904e 20 \u842c<\/p>\n<p>\u73fe\u5728\uff0c\u6211\u60f3\u628a\u9019\u5957\u8b49\u660e\u6709\u6548\u7684\u7cfb\u7d71\uff0c\u76f4\u63a5\u6559\u7d66\u4f60<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E5%88%A5%E5%86%8D%E7%8C%9C%E4%BA%86%EF%BC%8C%E4%BE%86%E7%9C%8B%E7%9C%9F%E5%AF%A6%E6%95%B8%E6%93%9A%EF%BC%9A\"><\/span>\u5225\u518d\u731c\u4e86\uff0c\u4f86\u770b\u771f\u5be6\u6578\u64da\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u2705 <b>\u71df\u6536 6 \u500d\u6210\u9577\uff1a<\/b> \u6211\u7684\u500b\u4eba\u7db2\u7ad9\uff0c\u55ae\u6708\u71df\u6536\u5f9e 10 \u842c\u98c6\u5230 60 \u842c<\/p>\n<p>\u2705 <b>\u81c9\u66f8\u6295\u5831\u7387 40 \u500d\uff1a<\/b> \u6559\u4f60\u5982\u4f55\u82b1 1 \u5143\u5ee3\u544a\uff0c\u8cfa\u56de 40 \u5143<\/p>\n<p>\u2705 <b>Google \u9738\u4f54\u7b2c\u4e00\uff1a<\/b> \u4e0d\u82b1\u9322\u7684 SEO \u6280\u5de7\uff0c\u8b93\u7cbe\u6e96\u5ba2\u4eba\u6bcf\u5929\u81ea\u52d5\u4e0a\u9580<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E9%80%99_10_%E5%B0%8F%E6%99%82%E7%9A%84%E8%AA%B2%E7%A8%8B%EF%BC%8C%E4%BD%A0%E5%B0%87%E7%8D%B2%E5%BE%97%EF%BC%9A\"><\/span>\u9019 10 \u5c0f\u6642\u7684\u8ab2\u7a0b\uff0c\u4f60\u5c07\u7372\u5f97\uff1a<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li><b>\u5be6\u6230\u6b65\u9a5f\uff1a<\/b> \u5f9e 0 \u5230 1 \u5efa\u7acb Meta \u548c Google \u5ee3\u544a\uff0c\u624b\u628a\u624b\u5e36\u4f60\u64cd\u4f5c<\/li>\n<li><b>\u9ad8\u8f49\u63db\u6a21\u677f\uff1a<\/b> \u6211\u82b1\u4e86\u767e\u842c\u9810\u7b97\u6e2c\u51fa\u7684\u6587\u6848\u8207\u5716\u7247\u6a21\u677f\uff0c\u76f4\u63a5\u7d66\u4f60\u5957\u7528<\/li>\n<li><b>SEO \u6392\u540d\u79d8\u8a23\uff1a<\/b> \u7d66\u4f60\u6211\u6bcf\u5929\u5728\u7528\u7684\u300c\u95dc\u9375\u5b57\u5730\u5716\u300d\uff0c\u9ad8\u6548\u6436\u4f54\u6392\u540d<\/li>\n<\/ul>\n<p>\u9019\u9580\u8ab2\u6c92\u6709\u5ee2\u8a71\uff0c\u53ea\u6709\u6211\u81f3\u4eca\u4ecd\u5728\u4f7f\u7528\u7684\u8cfa\u9322\u7b56\u7565<\/p>\n<h3><span class=\"ez-toc-section\" id=\"%E7%8F%BE%E5%9C%A8%EF%BC%8C%E8%BC%AA%E5%88%B0%E4%BD%A0%E4%BA%86\"><\/span>\u73fe\u5728\uff0c\u8f2a\u5230\u4f60\u4e86<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>\u9019\u5957\u7d93\u904e\u9a57\u8b49\u3001\u80fd\u5e6b\u4f60<b>\u6700\u5feb 14 \u5929\u8cfa\u56de\u5b78\u8cbb<\/b>\u7684\u7cfb\u7d71&#8230;<\/p>\n<p><a href=\"https:\/\/ourdaysrecords.com\/boss\/courses\/ad-course\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-49481 size-full\" src=\"https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/05\/image-1-1-scaled.png\" alt=\"Google Ads\u662f\u4ec0\u9ebc \u8ab2\u7a0b \u884c\u92b7\u6f0f\u6597\u662f\u4ec0\u9ebc\" width=\"2560\" height=\"1379\" srcset=\"https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/05\/image-1-1-scaled.png 2560w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/05\/image-1-1-600x323.png 600w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/05\/image-1-1-1200x646.png 1200w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/05\/image-1-1-768x414.png 768w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/05\/image-1-1-1536x827.png 1536w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/05\/image-1-1-2048x1103.png 2048w, https:\/\/ourdaysrecords.com\/boss\/wp-content\/uploads\/2025\/05\/image-1-1-1500x808.png 1500w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/a><\/p>\n<p><span style=\"color: #0000ff\"><strong><a style=\"color: #0000ff\" href=\"https:\/\/ourdaysrecords.com\/boss\/courses\/ad-course\/\">\u9ede\u64ca\u5716\u7247\u6216\u6587\u5b57\u9032\u5165\u6d41\u91cf\u901f\u6210\u73ed<\/a><\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u4f60\u662f\u5426\u4e5f\u9047\u904e\u7528\u5fc3\u7d93\u71df\u793e\u7fa4\u5a92\u9ad4\uff0c\u7c89\u7d72\u6578\u770b\u8d77\u4f86\u4e0d\u932f\uff0c\u4f46\u8a62\u554f\u5ea6\u8ddf\u8a02\u55ae\u91cf\u537b\u4e0d\u6210\u6b63\u6bd4\uff1f\u6216\u662f\u82b1\u4e86\u4e00\u7b46\u9810\u7b97\u6295\u905e\u4ed8\u8cbb\u5ee3\u544a\uff0c\u5e36\u4f86 [&hellip;]<\/p>\n","protected":false},"author":36,"featured_media":66318,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[190],"tags":[206,205],"class_list":["post-66154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-190","tag-206","tag-205"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/ourdaysrecords.com\/boss\/wp-json\/wp\/v2\/posts\/66154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ourdaysrecords.com\/boss\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ourdaysrecords.com\/boss\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ourdaysrecords.com\/boss\/wp-json\/wp\/v2\/users\/36"}],"replies":[{"embeddable":true,"href":"https:\/\/ourdaysrecords.com\/boss\/wp-json\/wp\/v2\/comments?post=66154"}],"version-history":[{"count":0,"href":"https:\/\/ourdaysrecords.com\/boss\/wp-json\/wp\/v2\/posts\/66154\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ourdaysrecords.com\/boss\/wp-json\/wp\/v2\/media\/66318"}],"wp:attachment":[{"href":"https:\/\/ourdaysrecords.com\/boss\/wp-json\/wp\/v2\/media?parent=66154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ourdaysrecords.com\/boss\/wp-json\/wp\/v2\/categories?post=66154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ourdaysrecords.com\/boss\/wp-json\/wp\/v2\/tags?post=66154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}